BWM partners with the Lilyroo Ride


Media Release

The Lilyroo Fund is delighted to announce that creative agency BWM Group will partner with the inaugural 1156km Lilyroo Ride, to be held in April 2015 between Adelaide and Melbourne. BWM joins the Lilyroo Ride as a Platinum Partner.

Mark Watkin, Managing Director of BWM Group Melbourne says “In a short space of time the Lilyroo Fund has done a huge amount of work in raising funds and awareness for the care of premature babies. The Newborn Intensive Specialist Care (NISC) Unit at the Royal Women’s Hospital, Melbourne is feeling the full benefit of this support. The Lilyroo Ride, between Adelaide and Melbourne, in April is a terrific initiative and event. BWM are proud to be partnering with the Lilyroo Fund team and we are looking forward to helping them achieve their goal of raising over $200,000.”

Lilyroo Fund Committee Member Michael Clayton said: “BWM have been a fantastic partner since the establishment of the Lilyroo Fund. They have provided invaluable advice and expertise during our brand development; were fantastic co-sponsors of our launch night and we are thrilled they will be continuing their partnership with us as an official sponsor of the Lilyroo Ride.”

BWM joins a strong and ever-expanding line up of partners now supporting the Lilyroo Ride including CSG, Macquarie Telecom, Gadens, The Acupuncture Company and Road Rash Kit.

For more information please contact us.

Additional Notes:

About BWM
Established in 1996 by founders Rob Belgiovane, Paul Williams and Jamie Mackay. Over 18 years of operation BWM has become one of Australia’s largest independently owned creative agencies. Today, the BWM GROUP has over 150 staff with offices in Sydney and Melbourne providing fully integrated creative solutions to some of Australia’s biggest and most popular brands. Clients include Kmart, Simplot Australia, Bank of Queensland,, Sanitarium, NBN, Jemena, Racing Victoria, RACT, Federal Government, Foxtel and Salvation Army.

About The Lilyroo Fund & Lilyroo Ride
Established in March 2014 by Kristie and Pete Lockyer to celebrate the short but perfect life of their daughter Lily. The Lilyroo Fund raises funds and awareness for the NISC Unit at The Royal Women’s Hospital, Melbourne.

At 23 weeks and 2 days into Kristie Lockyer’s pregnancy, her waters unexpectedly broke. Up to that point Kristie had enjoyed a normal healthy pregnancy. Four days later on March 26th 2014 at 11:43am, Lily Mary Lockyer was born weighing just 558g. Despite the world class care of the Newborn Intensive and Special Care (NISC) unit at the Royal Women’s Hospital in Melbourne, Australia, Lily was born too young to lead a long and healthy life.

Nicknamed Lilyroo by her eldest cousin, Lily’s legacy will live on through the Lilyroo Fund and ensure that preterm babies and their families receive the same incredible care and compassion that Lily and her family received at the Women’s.

Lilyroo Ride
The inaugural Lilyroo Ride is a 1156km 7-day charity bicycle ride from Women’s and Children’s Hospital, Adelaide to the Royal Women’s Hospital, Melbourne. Up to thirty riders will cycle the route from Sunday 5th April 2015 to Saturday 11th April 2015 and raise much needed funds for the Royal Women’s Hospital NISC unit.